Built to Sell

Author: John Warrillow

“Built to Sell” by John Warrillow is a captivating and instructive business book that explores the strategies and mindset needed to create a valuable and desirable company that can be sold for maximum profit. Warrillow draws upon his experiences as an entrepreneur and provides practical advice on how to transform a business into a well-structured and saleable asset.

The book follows the story of Alex, a small business owner, as he learns and implements key strategies for building a business with the intention to sell. Warrillow highlights important principles and offers actionable steps to help readers create a scalable and attractive company.

Warrillow explores key concepts in creating a business that is “built to sell”:

  1. Scalability: The author emphasizes the importance of building a business that is not heavily dependent on the owner’s personal involvement. Warrillow guides readers in identifying and leveraging scalable aspects of their business.
  2. Standardization: Warrillow introduces the concept of systematizing and standardizing business processes, ensuring that operations can run smoothly with minimal owner intervention. He offers insights on implementing effective systems and procedures.
  3. Specialization: The book encourages readers to focus on a specific niche or target market, allowing the business to become an expert in a particular area. Warrillow highlights the benefits of specialization in creating value and differentiation.
  4. Employee Engagement: The author emphasizes the importance of having a strong and competent team. He provides strategies for attracting and retaining talented employees, empowering them to take ownership and contribute to the success of the business.
  5. Removing Owner Dependency: Warrillow guides readers in reducing dependency on the owner’s involvement in day-to-day operations. He encourages readers to delegate tasks and develop a capable management team, allowing the business to operate independently.

The benefits of reading “Built to Sell” include:

  1. Exit Strategy: The book offers guidance for entrepreneurs who have a long-term vision of selling their business. Warrillow provides strategies to increase the value of the business, attract potential buyers, and negotiate a favorable sale.
  2. Scalability and Efficiency: Warrillow’s principles help entrepreneurs build scalable and efficient businesses, streamlining operations and reducing reliance on the owner’s involvement. This can lead to increased profitability and freedom for the owner.
  3. Business Optimization: The author offers insights on how to systematize and standardize business processes, leading to improved efficiency, consistency, and a higher value proposition.
  4. Employee Empowerment: “Built to Sell” provides strategies for creating an engaged and empowered team, allowing the business to run effectively without relying heavily on the owner. This leads to increased employee satisfaction and business stability.
  5. Long-Term Value: The book provides a roadmap to create a valuable and desirable business that can be sold for maximum profit. Readers can learn how to create value in the eyes of potential buyers and position their company for a successful exit.

Overall, “Built to Sell” serves as a valuable resource for entrepreneurs who aspire to build a business with the intention to sell. Warrillow’s insights and practical advice help readers create scalable and efficient businesses, increasing their chances of a successful exit and maximizing the value of their hard work.